La opinión pública en la teoría de Administración Pública

Juan Andrés Díaz Guerra; Manuel Tamayo Sáez; Ernesto Carrillo Barroso

doi:10.24965/gapp.i22.10653

Authors

Juan Andrés Díaz Guerra Universidad Complutense de Madrid (España)
Manuel Tamayo Sáez Universidad Rey Juan Carlos (España)
Ernesto Carrillo Barroso Universidad Complutense de Madrid (España) http://orcid.org/0000-0002-9500-659X

DOI:

https://doi.org/10.24965/gapp.i22.10653

Keywords:

Marketing government, opinion polls, public policy

Abstract

This article reconstructs the normative contributions that some of the main theorists of the Administration have made about public opinion from Wilson to Bozeman. We agree with Lasswell that in a democracy the relationship between public opinion and public policies should be bidirectional. From this perspective, the central questions to be answered would be: what should be the role of public opinion in relation to public administration and policies? And to what extent is it legitimate for public institutions to try to manage public opinion? The answers offered could be grouped into a scale whose first step would circumscribe public opinion to the role of authoritative criticism that would oversee the process of policy formation without interfering in the day-to-day management issues; the second, would be aimed at probing opinion to define strategies and plans that guarantee public support for policies, regulations and services; finally, the citizen, would assume a more relevant and daily role participating directly and even choosing the producers of public services. The management of the opinion with public funds could be considered legitimate and necessary, with the application of opinion research and institutional communication tools.

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Author Biographies

Juan Andrés Díaz Guerra, Universidad Complutense de Madrid (España)

Licenciado en Ciencias Políticas y Sociología por la Universidad Complutense de Madrid (UCM). Gerente de Facultad. Anteriormente profesor de la UCM, URJC y UNED. Opinión pública y política de seguridad.

Manuel Tamayo Sáez, Universidad Rey Juan Carlos (España)

Doctor en Ciencias Políticas por la Universidad Complutense de Madrid (UCM). Profesor Contratado Doctor. Opinión pública y políticas públicas. Grupo de Investigación Diseño de Políticas: Transferencia e Innovación Social.

Ernesto Carrillo Barroso, Universidad Complutense de Madrid (España)

Profesor Titular del Departamento de Ciencia Política y de la Administración de la Universidad Complutense de Madrid.

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