Colaboración entre administraciones públicas y ciudadanía en Twitter durante la crisis del Covid-19 en España

Julián Villodre; J. Ignacio Criado

doi:10.24965/gapp.i26.10845

Authors

Julián Villodre Universidad Autónoma de Madrid (España) https://orcid.org/0000-0003-0468-8802
J. Ignacio Criado Universidad Autónoma de Madrid (España)

DOI:

https://doi.org/10.24965/gapp.i26.10845

Keywords:

emergency management, COVID19, public communication, social media, Twitter

Abstract

This article presents as a case study the use that Spanish public administrations have made of social media (particularly Twitter) to interact with citizens as a crisis management mechanism during the COVID19 pandemic. This work poses the following research questions: what have been the main uses in Twitter during the crisis response phase? What have been the main actors involved in the development of these virtual initiatives? Our analysis uses big data from Twitter, classifying the different cases based on a well-known matrix of information flows and cooperation during emergency management: the #EsteVirusLoParamosUnidos campaign, launched by authorities and public administrations with a public service delivery orientation; #YoMeQuedoEnCasa, promoted by citizens to limit mobility before the official lockdown; and #AplausoSanitario, started from the citizenship, and with authorities support, that managed to have great emotional and social impact. Our results highlight that the participation of public administrations have been extensive and have revealed an incipient use of these digital platforms to complement public service delivery.

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Author Biographies

Julián Villodre, Universidad Autónoma de Madrid (España)

Es Investigador con contrato competitivo FPI-UAM y Candidato a Doctor en la Universidad Autónoma de Madrid (UAM). Miembro del Lab Grupo de Investigación Innovación, Tecnología y Gestión Pública (IT_GesPub UAM).

J. Ignacio Criado, Universidad Autónoma de Madrid (España)

Profesor de Ciencia Política y de la Administración, Director Lab Grupo de Investigación Innovación, Tecnología y Gestión Pública (IT_GesPub UAM), Universidad Autónoma de Madrid (UAM). Investigador Asociado, Center for Technology in Government, State University of New York. Miembro Electo de Consejo Ejecutivo de la Digital Government Society (2020-21).

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