Cómo cambiar comportamientos durante una pandemia: El uso de nudges para enfrentar la COVID-19
DOI:
https://doi.org/10.24965/gapp.i25.10873Palabras clave:
Nudges, Economía del Comportamiento, COVID-19Resumen
El presente estudio analiza la situación actual del uso de nudges para enfrentar la pandemia de la COVID-19. Se presentan las justificaciones teóricas y prácticas para el uso de los nudges durante una pandemia, así como ejemplos concretos, estudio de patrones y limitaciones del enfoque. Los nudges pueden considerarse como una herramienta complementaria a las restricciones de comportamiento que se han presentado en la mayoría de los países. Su enfoque puede ser efectivo a la hora de lograr los cambios de comportamiento necesarios para reducir el número de contagios, como incentivar a la gente a quedare en casa o lavarse las manos de forma regular.
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