Cómo cambiar comportamientos durante una pandemia: El uso de nudges para enfrentar la COVID-19

Hugo Cuello

doi:10.24965/gapp.i25.10873

Authors

Hugo Cuello MPP Hertie School of Governance (Alemania)

DOI:

https://doi.org/10.24965/gapp.i25.10873

Keywords:

Nudges, Behavioural Economics, COVID-19

Abstract

The present study explores the current situation of the use of nudges to face the COVID-19 pandemic. The paper presents theoretical and practical explanations for the use of nudges during a pandemic, as well as concrete examples, patterns and limitations of the approach. Nudges can be considered as a complementary behavioural tool to the restrictions that have been imposed in several countries. This approach can be effective in bringing the behavioural changes needed to reduce the number of infections, such as encouraging people to stay home or washing their hands on a regular basis.

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Author Biography

Hugo Cuello, MPP Hertie School of Governance (Alemania)

Licenciado en Ciencias Políticas y de la Administración por la Universidad Complutense de Madrid (UCM) y Máster en Políticas Públicas por la Hertie School of Governance de Berlín. Actualmente es investigador en el Innovation Growth Lab (IGL) de la fundación británica de innovación Nesta, donde asesora a una docena de gobiernos de todo el mundo para diseñar experimentos que mejoren sus políticas de innovación y crecimiento económico. Ha trabajado para la Agencia de Cooperación Alemana (GIZ) en Centroamérica y en la Unidad de Evaluación de políticas públicas del Gobierno de Costa Rica. Además, ha asesorado a empresas y centros de investigación en Europa y el Sudeste Asiático.

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