Nudges: diseño y evaluación
DOI:
https://doi.org/10.24965/gapp.i25.10868Palabras clave:
economía del comportamiento, políticas públicas, ensayos controlados aleatorizados, política basada en evidencia, nudgesResumen
La literatura sobre nudges y su evaluación es extensa, y destaca la diversidad de sesgos de comportamiento y posibles intervenciones. Los nudges buscan modificar la arquitectura de las decisiones individuales, intentando cambiar el comportamiento de las personas en una dirección concreta y a un bajo coste. Su impacto debe tener en cuenta el coste-efectividad del dinero invertido, en comparación a otras intervenciones públicas más tradicionales que persiguen el mismo objetivo. El uso de experimentos en su evaluación ha convertido a los nudges en una importante herramienta de la política basada en la evidencia, mejorando así el diseño y efectividad de la acción pública. En este artículo buscamos revisar el conocimiento actual en torno al diseño y evaluación de los nudges, y su importancia para el desarrollo de políticas basadas en evidencia.
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