Nudges: design and evaluation
DOI:
https://doi.org/10.24965/gapp.i25.10868Keywords:
behavioural economics, public policy, nudges, randomized controlled trial, evidence-based policyAbstract
The literature on nudges and their evaluation is extensive, and it highlights the diversity of behavioural biases and possible interventions. Nudges seek to modify the architecture of individual decisions. They change people’s behavior in a specific direction and at a low cost. Its impact must take into account the cost-effectiveness of the money invested, compared to other traditional public interventions that pursue the same objective. The use of experiments in its evaluation has made nudges an important tool of evidence-based policy, thus improving the design and effectiveness of public action. In this article we seek to review the current knowledge regarding the design and evaluation of nudges, and its importance for the development of evidence-based policies.
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