Economía del comportamiento, políticas conductuales y nudges

Luis Miller

doi:10.24965/gapp.i25.10866

Autores/as

Luis Miller Consejo Superior de Investigaciones Científicas – IPP-CSIC (España) https://orcid.org/0000-0002-7447-2313

DOI:

https://doi.org/10.24965/gapp.i25.10866

Palabras clave:

Políticas conductuales, incentivos, decisiones individuales, preferencias sociales, coordinación

Resumen

Las políticas conductuales, en general, y los nudges, en particular, forman parte de la caja de herramientas que nos permite mejorar el diseño y la aplicación de políticas basadas en la evidencia. Las propuestas de las nuevas ciencias del comportamiento son un complemento de las más tradicionales basadas en incentivos. En este artículo discuto tres ámbitos de aplicación de las políticas conductuales, así como su relación con intervenciones más clásicas, en situaciones que incorporan un nivel de complejidad creciente. Primero, me detendré en situaciones donde nos enfrentamos a problemas de decisión individual. Segundo, en situaciones que tienen en cuenta a otras personas. Por último, abordaré situaciones donde existe interacción social entre personas.

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Citas

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