En busca de un marco para medir el valor intangible de la gestión pública. Análisis de casos prácticos de evaluación del “valor público”

Maria Jose Canel Crespo

doi:10.24965/gapp.v0i19.10446

Authors

Maria Jose Canel Crespo Universidad Complutense de Madrid

DOI:

https://doi.org/10.24965/gapp.v0i19.10446

Keywords:

Public Administration communication, intangible asset, communication evaluation, public value, communication impact

Abstract

What does public sector management provide to society and how can it be measured? This article aims at identifying what a public leader should take into account in order to plan an ad hoc assessment of the intangible public value of public management. Methodology combines theory analysis with empirical observations. Conceptual relations are explored in the literature of assessment and evaluation in public relations and corporate communication, public sector intangible assets, and the stream of studies titled Public Value, in order to elaborate the criteria to analyze practical cases of public value creation in public administrations. The analysis reveals that assessing public management with the approach of intangible public value implies looking at both organizational behavior as well as at the society’s feedback; it also enables calibrating the gap that there might exist between real government performance and what people perceive of that performance, as well as exploring causes for this gap. Finally, and subsequently, the article elucidates the levels, areas, and foci that a public leader should take into account in assessing public management.

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Author Biography

Maria Jose Canel Crespo, Universidad Complutense de Madrid

Doctora en Comunicación (Universidad de Navarra, España), Catedrática de Comunicación Política y Sector Público, Universidad Complutense de Madrid, España. Visiting Scholar de la London School of Economics (1992), Jyväskylä University (2014, 2015) y George Washington University (2016-2017). Especialista en comunicación de gobiernos y sector público, intangibles en el sector público, evaluación del impacto de la gestión pública.

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